Integrity Square launches HALO 52 public markets tracker

Integrity Square has launched HALO 52, a quarterly tracker covering 52 publicly traded companies across 12 Health, Active Lifestyle, and Outdoors sub-sectors. The firm says the tool is meant to give operators, investors, and advisors a single view of public-market valuations alongside private deals and late-stage raises.

Why it matters: - HALO 52 gives the Health, Active Lifestyle, and Outdoors sector a dedicated public-markets reference point. - The tracker is designed to help operators, investors, and advisors compare listed-company valuations with private equity transactions and late-stage capital raises. - Integrity Square says the tool fills a gap in a consumer economy segment that has lacked a clean public-markets lens of its own.

What happened: - Integrity Square launched the HALO 52 Public Markets Tracker. - The tracker covers 52 publicly traded companies across 12 HALO sub-sectors globally. - The launch was unveiled on June 16, 2026, at the Athletech Innovation Summit in New York City. - Pete Moore, Integrity Square managing partner, moderated a featured panel with Brian Smith, managing director of Piper Sandler, on M&A valuations and the future of the HALO sector.

The details: - HALO stands for Health, Active Lifestyle, Outdoors. - The tracker is built as a single-page view of how public markets value fitness, wellness, wearables, nutrition, recovery, and outdoor recreation companies. - Integrity Square says HALO 52 is not an ETF, an index, or investment advice. - The firm says the tracker is a reference map for a consumer segment that millions of people touch every day. - HALO 52 is structured as a recurring quarterly research report. - More HALO content comes through HALO Talks, a weekly podcast with more than 600 episodes. - The report is available here.

Between the lines: - The launch reflects a push to reframe several consumer categories as one investable sector rather than separate silos. - Moore argues that consumer, wellness, active lifestyle, resorts, and sports and entertainment companies are all chasing the same HALO consumer. - That framing could make valuation comparisons easier for dealmakers and investors watching category convergence. - Integrity Square also wants HALO to become a broader industry umbrella term replacing labels such as members, wellness, and wearables.

What's next: - Integrity Square plans to publish HALO 52 as a quarterly research product. - Moore is available for interviews on HALO sector trends, M&A activity, GLP-1 dynamics, and public-market valuations. - The firm will continue using HALO Talks and HALO Academy to build its sector-focused platform. - Integrity Square says its summary is available here.

The bottom line: - Integrity Square is trying to make HALO a recognized market category with a recurring data product behind it.