Baker Health signs 10th workplace wellness client

Baker Health said it has added its 10th employer client as the physician-led primary care company expands its consumer care model into workplace wellness. The company says the program is driving 96.7% engagement and more than a 13% drop in total cost of care for members.

Why it matters: - Baker Health is trying to shift employer health benefits from low-use wellness programs to always-on primary care that employees actually use. - The company says the model can reduce total cost of care, cut avoidable emergency room use and improve workforce engagement.

What happened: - Baker Health announced it signed its 10th Workplace Wellness client. - The company is expanding its direct-to-consumer care model into employers. - The program gives companies 365-day access to real-time care through Baker Health’s app, in-office services and virtual care. - Baker Health is based in New York and New Jersey.

The details: - Baker Health said members using its model have seen a 13%+ reduction in overall cost of care. - The company said engagement across its app, in-office care and services reaches 96.7%. - Baker Health said most corporate wellness programs engage about 24% of staff on average. - One Baker Health partner saw 40% fewer ER visits within six months. - Baker Health said more than 70% of ER visits are avoidable with timely primary care access. - The Workplace Wellness program includes same-day primary care, embedded mental health and nutrition specialists, in-network specialist access, free yoga, fitness evaluations and monthly wellness events. - The company said its model is built around preventive care rather than reactive urgent care. - Baker Health said up to 42% of employees miss work because they cannot get a timely Reservation. - Baker Health said 24/7 access has been shown to cut unnecessary medical visits by half. - Jamie Schweid, CEO of Schweid & Sons, said partnering with Baker Health had the greatest impact of any business decision made in a decade.

Between the lines: - Baker Health is positioning itself against a crowded wellness market by tying benefits to measurable utilization and cost outcomes. - The company is also betting that consumer-style convenience can solve one of employers’ biggest problems: low employee engagement with health benefits. - The pitch blends care navigation, preventive services and mental health support into one employer offering.

What’s next: - Baker Health said it plans to keep scaling its Workplace Wellness offering across the tri-state area and beyond. - The company is likely to use the 10-client milestone as proof that its consumer model can work as a workplace benefit.

The bottom line: - Baker Health is turning its physician-led primary care platform into an employer product and using engagement and cost metrics to sell it.